moneyGPS Advice

Scaling Advice with Confidence

July 2, 2025

How Digital Advice and AI Agents Empower Accountants and Financial Planners.

Accounting and advisory firms today face escalating client demand for fast, personalised financial guidance, on everything from retirement-income modelling to debt-management strategies while coping with finite resources and ever-tightening compliance rules. The solution lies in combining moneyGPS’s AFS-licensed digital advice platform with intelligent AI agents, enabling firms to serve more clients at higher quality, with full audit readiness and zero licence burden.

The Challenge: Surging Demand, Shrinking Capacity

Recent years have seen a sharp rise in inquiries about superannuation optimisation, estate planning and budgeting. At the same time, the pool of practising financial advisers has dipped well below 16,000 nationally. Simple questions such as: “How much should I contribute to super?” consume as many hours and as much compliance effort as a full Statement of Advice, forcing advice firms to prioritise high-value clients and leave smaller-balance clients waiting. While accounting firms without an AFSL in most cases refer to external parties. That delay pushes clients toward DIY solutions or competing providers, undermining engagement and loyalty.

A Two-Tier Solution: Digital Advice Plus AI Agents

1. Digital Advice Platform

Through an intuitive web portal, clients complete guided questionnaires on age, balance, goals and risk tolerance. In minutes, the platform delivers transparent modelling and tailored recommendations across superannuation, insurance, retirement income, investment strategy and debt management fully logged under moneyGPS’s AFSL for audit-ready compliance.

2. Conversational AI Agents

Soon to be introduced into the moneyGPS platform; Operating 24/7, AI assistants clarify inputs (“What if I downsize my home at 60?”), answer follow-up queries and deliver behavioural nudges (“Watch our short video on salary sacrifice”). Their real-time support boosts completion rates and drives clients to act on recommendations, even outside business hours.

Seamless Integration and Oversight

moneyGPS uses plug and play technology that is operational in matter of days for your business, with no heavy IT lift required and offers its own AFSL to deliver the digital advice.

Younger, time-poor clients engage on their smartphones, while previously unprofitable segments become viable as routine advice is automated. Advisers remain in full control: every recommendation is logged and compliant with ASIC guidelines, allowing their advisers to focus on complex or high-value cases. Accountants also benefit by offering a comprehensive service with minimal if any operational impact to their mainstream business.

A Complete, Turnkey Support Model

Partnering with moneyGPS delivers:

AFSL-Issued Advice: Shield your firm from licence complexity and individual-advice liability.
Client Ownership: You retain the relationship and revenue.
Tailored Onboarding & Training: Branded setup, staff workshops and playbooks.
Marketing & Engagement Assets: Ready-made email templates, portal banners and explainer content.
GPS Coach Access: Qualified coaches provide general guidance and escalate complex cases back to your advisers.
Transparent Pricing & Fast ROI: Recoup your investment quickly and seamlessly.

Scalable Without Complexity

Whether your is an accounting firm or advice practice, most of our partners start with as few as 50 members, validate the model, then scale rapidly, either via promotion to in house clients or via their referral partnerships with accounting practices.

These approaches unlock under-served client segments at scale, deepens your network and positions your practice as both innovative and client-centric.

Next Steps

Ready to transform your advice delivery? Contact your moneyGPS Coach or Concierge today on 1300 24 24 42, to schedule a demo and explore pricing. Together, we’ll build a future where every client—regardless of portfolio size or complexity—receives expert guidance, efficiently, compliantly, and at scale.