Last month, we introduced the moneyGPS Partner Marketing Engine, our fully co-branded, white-labelled digital advice and marketing program designed to help partners launch, engage, and empower their clients with minimal effort from their teams.

Today, we’re excited to share how the program is performing across our newly onboarded partners.

A Quick Recap: A Turnkey Marketing & Advice Engine

The moneyGPS End-to-End Marketing Program brings together two key elements:

• A white-label digital advice platform, providing compliant, single-topic advice,
  and
• A co-branded marketing engine, built on the secure, globally recognised Acoustic platform.

The program uses structured behavioural email sequences, trust-building teasers, launch campaigns, reminders, and ongoing newsletters which are all delivered with your firm’s branding and disclaimers. Together, these elements ensure clients receive clear, consistent, and supportive communication.

From onboarding to go-live, moneyGPS project-manages every step so your team can stay focused on your core business.

Positive Momentum Across All New Partner Launches

Since launch, our partners have seen strong early engagement and promising behaviour from clients using the platform. Highlights so far include:

• Strong open and click-through rates across launch and reminder campaigns, above industry benchmarks.
• Strong sign-up volume, with a growing number of clients activating their accounts on the moneyGPS platform.
• Meaningful engagement, with many clients completing either the Money Check-Up or the Retirement Check-Up, and returning to review or refine their results.
• Positive feedback from internal teams, who appreciate the hands-off, fully managed nature of the marketing engine.

What’s most encouraging is the consistency of these results across firms of different sizes and client profiles. The combination of trusted branding, secure delivery through Acoustic, and supportive behavioural design is working exactly as intended.

Building Real Financial Wellness Together

The early response confirms that clients are eager for simple, accessible financial guidance and partners value having a compliant, automated way to deliver it.

With more partners preparing to launch in the coming months, the momentum only continues to grow.

We look forward to sharing more performance insights and success stories in future editions as the program scales and continues helping thousands of Australians take confident steps toward better financial wellbeing.